Allison began her digital journey in 2017, transitioning from office administration to freelance writing. She quickly immersed herself in WordPress and content creation, building a blog that helped other aspiring writers start their freelance careers.
She joined Awesome Motive in 2018 and became part of the WPBeginner team in 2021, where she's dedicated to creating WordPress tutorials that make sense to everyone—especially beginners.
She has written thousands of articles and tutorials for WPBeginner, Blog Tyrant, IsItWP, OptinMonster, and more. Beyond writing, her expertise extends to content strategy, keyword research, email marketing, and analytics.
When she's not writing, she enjoys listening to punk rock music, doing yoga, playing Stardew Valley, and reading a good book.
A few years ago, I got my first data deletion request from a user. I’ll admit, I panicked a little. I knew I needed to respect their privacy rights, but I had no idea how to actually remove their data from my WordPress site without… Read More »
When I first learned about the Virginia Consumer Data Protection Act (VCDPA), I’ll admit I felt a bit overwhelmed. As someone who’s managed WordPress sites for many years, the idea of learning yet another privacy law felt like a lot. But when I dug into… Read More »
When I launched my first WordPress site, privacy laws were pretty straightforward. You added a privacy policy, maybe updated your terms of service, and moved on. But things have changed in recent years. States like Utah have introduced strict privacy laws that apply to businesses… Read More »
Is your organic traffic steadily declining? There’s a clear reason why. AI tools like ChatGPT have transformed the way people search for information. Instead of clicking through different sites, users are used to concisely getting answers from their favorite AI tools. Google followed suit with AI… Read More »
Creating a website that people trust starts with protecting their personal information. Privacy laws like GDPR and CCPA are designed to help with that, but they can feel confusing when you’re just trying to do the right thing. Many of these rules ask you to… Read More »
I’ve helped WordPress users navigate a lot of different privacy laws, but Saudi Arabia’s Personal Data Protection Law (PDPL) still surprises many website owners. If your site collects personal information from people in Saudi Arabia (and it probably does), then PDPL compliance isn’t optional. Contact… Read More »
When I launched my first WordPress website, I wasn’t thinking about privacy laws. Like most beginners, I was focused on creating helpful content and getting more traffic. But times have changed. Now, I hear from many small business owners who are worried about data privacy.… Read More »
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Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.