The most experienced team of WordPress experts and educators.
Over 16+ years of WordPress and web development experience.
The team that advises some of the largest WordPress plugins in the industry used by over 25 million websites.
Led by WPBeginner founder, Syed Balkhi, a well-respected WordPress expert.
Experience
Our editorial staff includes a dedicated team of programmers, writers, video creators, and editors with over 16 years of experience in WordPress, web hosting, eCommerce, SEO, and online marketing.
Our editorial team manages every piece of content we publish at WPBeginner. Unlike other copycat tutorial websites, every person in our team is a true WordPress practitioner. You can learn more about our Editorial Process here.
The team is led by the most well-known and well-respected WordPress expert in the world, Syed Balkhi. He graduated from University of Florida and have been building WordPress websites since 2006.
Syed is also the founder of some of the most popular WordPress plugins in the market.
About WPBeginner
WPBeginner is the largest free WordPress resource for beginners to learn WordPress. We are part of the Awesome Motive family and reach over 100 million visitors every year. Our content is fact checked and reviewed by our Editorial team for accuracy and integrity. You can learn more about us and our editorial process.
July was a big month for WordPress, with major updates across AI, automation, and community initiatives. Several plugins rolled out real AI features right inside the dashboard, making content creation and SEO faster and easier. On the community side, we saw exciting momentum. WordPress.org launched… Read More »
Justin Ferriman didn’t set out to build one of the most successful WordPress plugins of all time. In fact, he didn’t even consider himself a developer. But with a deep background in eLearning and a sharp eye for market opportunities, he turned a gap in… Read More »
Welcome to the June 2025 edition of WPBeginner Spotlight! This month brings exciting updates across the WordPress ecosystem, including new plugin features, AI tools, and community highlights. Highlights include Charitable’s donor management system, expanded AI in Uncanny Automator, and takeaways from WordCamp Europe 2025 There’s… Read More »
From a plugin built for a local baseball team to one of the most trusted tools in the WordPress ecosystem, TablePress is a story of steady growth, community focus, and user-first development. Its creator, Tobias Bäthge, didn’t start as a software engineer. He studied control… Read More »
May has been a month of big changes in the WordPress ecosystem. From enhanced SEO features in AIOSEO to important privacy updates in WPConsent and performance boosts in WooCommerce, there’s a lot to cover. This month, we also saw the formation of a dedicated AI… Read More »
From freelancer to successful co-founder, Ionut Neagu has worked with WordPress for 13+ years. Along the way, he has grown his company, Themeisle, into one of the most respected names in the WordPress ecosystem. Their flagship products, including Neve and Hestia, are helping shape the… Read More »
Welcome to the April 2025 edition of WPBeginner Spotlight! The WordPress community has been buzzing this month with exciting updates, new tools, and important changes across the ecosystem. These include everything from the launch of WordPress 6.8 to major plugin releases like RewardsWP, product milestones,… Read More »
WordPress 6.8 is finally here 🥳, and we’ve been testing it since the early beta. It’s the first major release of 2025 with several important changes. You’ll notice speed improvements after the update, thanks to the new speculative loading feature that makes pages feel like… Read More »
Looking to boost your online store’s conversion rates? You’re not alone. When we first started selling products online, we noticed that many visitors would abandon their carts right at checkout. The reason? They weren’t sure if they could trust our website with their payment information.… Read More »
Recently, we discovered something alarming while auditing one of our clients’ websites. Email addresses and phone numbers were showing up in their Google Analytics reports, exposing sensitive visitor information that they never intended to collect. Collecting personally identifiable information from users can be a major… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.