Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
Before we set up our free video membership website, we researched a few different WordPress learning management system (LMS) plugins to see which one would best fit our needs. Among other options, we looked closely at both MemberPress Courses and LearnDash. In our opinion, MemberPress… Read More »
With hundreds of total jobs completed and a 100% job success rate, Zac McDonald is one of the top-rated WordPress developers on Upwork, the leading job board for freelancers. He began working on passion projects and simple jobs with a quick turnaround. But today, he… Read More »
We’ve worked with WordPress for many years, so we know how important a reliable backup and migration system is. We’ve been using Duplicator in our own projects and for our partner websites. But we also know that what works for us might not be the… Read More »
Over the past few years, we’ve seen countless trends come and go in the WordPress and website-building industry. But few have sparked as much interest and debate as the rise of AI website builders. To stay on top of this trend, we’ve tried and tested… Read More »
Ben Rojas is the President of All in One SEO (AIOSEO) and a self-taught WordPress and PHP developer with over 25+ years of experience. Although he started as a developer at Awesome Motive, he quickly rose through the ranks to lead the entire AIOSEO company.… Read More »
Last week, I attended WordCamp US in Portland. It was a wonderful event overall, and I had great conversations with so many friends, WPBeginner users, and many new members of the WordPress community. Since the event, there has been a lot of conversations happening around… Read More »
We all know how important it is for our websites to be seen, like having a shop in the best location in town. In our experience, most people find websites using search engines. Think about it. More visitors clicking through from Google or Bing often… Read More »
To build or not to build with code? That’s the big question for many aspiring website creators. We’ve tested tons of ways to build a website to help our audience at WPBeginner. Since many of our readers are just starting out, we think we’re in… Read More »
Many readers often ask us which WordPress form builder we recommend: WPForms or Contact Form 7. We’ve used both of these contact form plugins over the years, so we know that it can be tricky to pick the right option for your website. While we… Read More »
Let’s face it: a generic contact form won’t be the most exciting thing your users see today. People crave engaging, personalized experiences. That’s where interactive lead generation comes in. It can transform how you connect with your audience and help you build valuable relationships. Think… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.