Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
You know your product is great, but for some reason, your landing page just isn’t converting visitors into customers. It’s frustrating, isn’t it? I’ve designed and analyzed tons of landing pages across my career. And I’ve seen first-hand how many website owners and marketers struggle… Read More »
“Is managed hosting enough, or do I need WordPress maintenance services?” This is a question we hear almost daily from website owners. Our team is uniquely positioned to answer this since we both use managed hosting for our own sites and provide maintenance services to… Read More »
Running All in One SEO has given me a front-row seat to see how WordPress site owners struggle with SEO. The most common complaint I hear? “I don’t have time to do all this SEO work manually.” I totally get it – there are only… Read More »
Picture this: you’ve spent hours editing your website, adding eye-catching banners, and even setting up some special offers. But when you check your conversion rates, they’re still flat as a pancake. Sound familiar? If there’s one thing I’ve learned about converting users into customers, it’s… Read More »
Recently, Webflow has faced criticism for forcing large websites on its platform to switch to expensive enterprise plans. This has left many users frustrated and searching for better alternatives. At WPBeginner, we understand the importance of selecting a flexible and affordable website-building platform. That’s why… Read More »
There’s a rumor going around that Pinterest is dead. But with close to half a billion active monthly users, that’s hard to believe. Pinterest is a visual discovery platform where users curate and share inspirational content through ‘pins’ while exploring a wide range of ideas… Read More »
When it comes to getting more online donations through your WordPress website, I’ve found that it all comes down to a few best practices. By giving potential donors the information they need and removing potential roadblocks, you can easily raise more money from donations. This… Read More »
Getting people to visit your website’s landing page is just half the battle. Once people are on your site, you’ll want them to actually convert. In my years of experience building landing pages, I have learned that intelligent landing page optimization makes a real difference.… Read More »
Wouldn’t it be great if you could attract more visitors from around the world to your website and increase traffic? As the president of a popular WordPress SEO plugin, I’ve seen a growing trend toward the need for localization (adapting your content to a specific… Read More »
I’ve been doing popup marketing for over a decade now, and I’ve found that it is one of the most effective ways to prompt action and get more leads online. It’s important to use psychological principles in your popups to grab attention and influence user… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.