WPBeginner showcase shares the best website tools, WordPress plugins, WordPress themes, and more to help you grow your business. Each tool is thoroughly researched by our WordPress experts. Learn more about our Editorial Process.
Running an online store today isn’t just about having good products. After working with many business owners on their WordPress eCommerce sites, we’ve noticed how much design affects a store’s success. Often, small design choices make a big difference in whether visitors buy or leave.… Read More »
We’ve built a lot of different WordPress websites over the past 16 years, and one thing we’ve found to be true is that people can and will sell anything on the internet. Even cars. Although we haven’t personally sold cars online, we do know what… Read More »
Getting tax calculations right is important for any online business, but it can be complex. After testing numerous WordPress tax calculator plugins in our demo environment, we’ve found that some solutions handle this challenge much better than others. Through extensive testing of various tax calculation… Read More »
Thanks to artificial intelligence, WordPress AI website builders make it easier than ever to build professional-looking sites in less time. Of all the tools we’ve tried, SeedProd has been our go-to choice. We’ve used it to create attractive and high-converting landing pages for our partner… Read More »
Want to earn extra money online but don’t know where to start? 💰 Through our testing of various online business models and side hustles, we’ve found that some opportunities are much more beginner-friendly and profitable than others. We have thoroughly researched and tested numerous ways… Read More »
Did you know that a slow or complicated checkout process can cost you sales? Creating an efficient online ordering system is important for every eCommerce store. It helps streamline the purchasing process and boost the customer experience. Unfortunately, WordPress doesn’t come with built-in order form… Read More »
Remember when choosing an eCommerce platform was simpler? Now, in 2025, the options seem endless. At WPBeginner, we’ve stuck with Easy Digital Downloads for our plugin sales because it perfectly suits our needs. But through helping other businesses, we’ve seen how different solutions serve different… Read More »
When we started building WordPress websites, we focused on using the best tools we could find. Trusted plugins and services helped us work faster, build better sites, and skip the headaches of custom-coding everything from scratch. Over time, we built a toolkit that powers everything… Read More »
When customers can’t find your physical store locations easily on your website, you’re losing business. We learned this lesson the hard way when helping a client who was getting dozens of calls daily just asking for directions to their nearest store. A good store locator… Read More »
Looking for the best form builder for your website? Whether you need a simple contact form, payment form, or user survey, the right tool can save you time and boost conversions. 📈 After many years of building websites on different platforms, we know how important… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
-
omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.