Often beginners get confused when trying to pick the right WordPress plugins for their needs. We frequently get questions like what is the best WordPress plugin to build an online store, add testimonials, accept payments, create a contact form, and so much more. Unlike other sites, our expert team at WPBeginner tests and review the best WordPress plugins for each task and create step-by-step installation guides to make your life easier. We do the research, so you don't have to.
If you're just getting started, then you may want to start with our popular WordPress plugin guides:
We also have a WPBeginner Solutions Center where we have our expert reviews and our community reviews of top WordPress plugins and tools.
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Are you looking for the best WordPress popup plugin? A good WordPress popup plugin helps you convert website visitors into email subscribers and paying customers. There are dozens of WordPress popup plugins that can help you improve conversion rates. However, most of them will either… Read More »
Accepting Affirm payments on your WordPress website can make a big difference. Affirm allows your customers to split their purchases into smaller, more manageable payments. It’s often seen as more convenient than using traditional credit cards and improves the shopping experience. While we don’t regularly… Read More »
Every second counts when it comes to website performance. We’ve seen too many business owners lose potential customers simply because their WordPress sites load too slowly. After years of optimizing websites, we know that the right caching plugin can be the difference between a site… Read More »
Are you looking for the best WordPress redirect plugins? As your WordPress website grows, you may need to redirect users from one post to another. You may also need to set redirects if you delete a post or page. In this article, we’ll share our… Read More »
Creating thorough documentation on your WordPress site is essential if you want to effectively guide and support your users. Proper documentation can help them understand how to use your products or services, leading to a better overall experience. Over the past 16 years, we have… Read More »
Smartphones make it easier than ever to capture high-quality images. Many modern devices, particularly iPhones, now use the HEIC (High Efficiency Image Format) because it offers excellent image quality while keeping file sizes small and requiring less storage. You might be wondering whether you can… Read More »
Every week, we get messages from WordPress users asking why their how-to articles aren’t showing up in Google’s featured snippets. The answer is almost always the same: they haven’t properly implemented how-to schema markup on their content. In our 10+ years of running WordPress sites,… Read More »
Managing multiple WordPress sites can be a hassle, especially when it comes to handling user accounts and logins. Sharing customer, member, or visitor information between multiple sites can improve the experience by allowing users to log into multiple sites with the same account. It can… Read More »
Building anticipation for a new product or service is a powerful marketing strategy. A well-designed waitlist page generates buzz and captures the interest of potential customers. It also collects their contact information, so you can stay in touch with them. We’ve launched plenty of plugins… Read More »
Want to know a secret? The easiest way to boost sales on your WordPress store isn’t fancy marketing. It’s offering simple discounts. But when we launched our first online stores, adding a coupon code field to our forms felt complicated and expensive. We had no… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.