Brevo

When our WPBeginner readers ask about email marketing tools, they often want to know if Brevo is worth using. As someone who’s helped a ton of WordPress users, I knew we needed to thoroughly test this platform.

That said, I spent several weeks putting Brevo through its paces. Straight away, what really caught my attention was how well it combines email, SMS, WhatsApp, and live chat into one simple dashboard – features that usually require multiple WordPress plugins or separate tools.

In this Brevo review, I’ll walk you through my experience using all those features (and more) so you can decide whether Brevo is the right marketing tool for your WordPress website. I’ll cover everything from basic features, right through to advanced automation, based on real hands-on testing.

Brevo Review: My Honest Opinion (And Firsthand Experience)

Brevo is a leading email marketing service for businesses of all sizes. It has essential features and tools that allow you to communicate with customers via email, SMS, and even WhatsApp.

It has an email template library and a powerful drag and drop editor so you can create email newsletters, email blasts, and other marketing campaigns, fast. This simplifies the campaign creation process, even for users without design experience.

No matter what type of campaign you create, Brevo has automation workflows, segmentation, and powerful targeting features so you can send your marketing message to the right person, at the right time.

Unlike some other email marketing services, Brevo has a generous free forever plan that allows you to send up to 300 emails per day. This makes it a popular choice among small businesses websites and startups that have a limited budget. In addition to reading this Brevo review, I highly recommend signing up for the free plan so you can try it out yourself.

It’s also a great option if you’re just getting started with email marketing, and still need to grow your email list. You can simply sign up for the free plan, and then upgrade to a premium plan when you need to send more than 300 emails a day. This scalability makes Brevo a suitable solution for businesses at various stages of growth.

Brevo Review: Is It The Right SMS and Email Marketing Tool For You?

The right email and SMS marketing tool allows you to manage all your communications in a single location. This can help you nurture leads more efficiently, keep existing customers engaged, and answer any questions or concerns your audience might have.

So, is Brevo the right SMS and email marketing tool for your WordPress blog? After spending some time testing and exploring its features, I’m ready to share my insights. That said, let’s dive into this Brevo review and see if it’s the right SMS and email marketing tool for you.

1. Easy to Use

Getting started with Brevo and creating high-converting campaigns for your business or WordPress website is incredibly simple. I created an account and tested it myself, and I was impressed by how straightforward the process was. I picked a plan and activated my account in minutes. 

After activating my account, I logged into the Brevo dashboard.

From there, creating a new campaign was just a single click away. I know our readers have been asking for streamlined campaign creation, and this delivers.

Depending on your plan and how your Brevo account is set up, you can create different campaign types.

For example, you can send SMS messages, emails, WhatsApp messages, and more.

Brevo provides all the tools you need for a successful campaign, no matter the type. These tools include templates, email subscription forms, and drag-and-drop editors. I found these tools incredibly user-friendly and think our readers will too.

My Honest Review: Brevo is a great marketing platform due to its user-friendliness, range of campaign types, and useful tools. The simple campaign creation and ability to communicate across multiple channels really impressed me.

2. Drag and Drop Email Builder

Brevo offers over 40 responsive email templates. These templates look fantastic on both desktops and mobile devices, something I confirmed during my own testing.

We all understand that it’s important to provide a seamless experience for users on any device, and Brevo makes this easy. I think our readers will appreciate this focus on mobile responsiveness.

You can customize these templates using the intuitive drag-and-drop editor, or even create a unique design from scratch.

In this way, you can create beautiful product announcements, email blasts, newsletters, and more. This flexibility is a huge plus for small businesses and startups who don’t have the budget to hire a designer.

My Honest Review: Brevo makes designing beautiful email campaigns accessible to everyone. I was particularly impressed with how easily I could customize templates and even design emails from a blank canvas.

3. Add Contacts with Ease

Adding contacts to your email lists with Brevo is easy. I tested this myself and had no problems adding contacts manually through the Brevo dashboard.

It has a panel where you can input all the necessary contact information, such as email addresses and phone numbers. I

Once you’ve done that, simply click the ‘Create’ button at the bottom of the page. 

While this manual method works well for adding a small number of contacts, I can see how it could become time-consuming for larger lists.

That said, I was happy to see that Brevo gives you the option to import contacts.

I tried this out by uploading a CSV file, and it worked seamlessly. You can also copy and paste contact information directly. 

This can save you a ton of time, especially if you’re transferring a contact list from a different email provider or software such as your CRM app. Businesses switching from platforms like Mailchimp or Constant Contact will appreciate this streamlined import process.

My Honest Review: Managing contacts in Brevo is a breeze. The system is simple to navigate, and the option to add contacts manually or import them in bulk is very convenient. I especially appreciated how much time the bulk import feature saved.

4. Time-Saving Automation Workflows

Email marketing automation helps you achieve better results faster by automatically sending emails based on specific triggers.

For instance, you can send a welcome email when a new user registers on your website, or a follow-up email after a customer purchases a WooCommerce product. I tested this feature on my demo site, and it worked flawlessly. E-commerce businesses, in particular, will find this incredibly useful.

Brevo comes with a user-friendly drag-and-drop Workflow Editor. This allows you to create powerful automations without having to write any code or learn complex tools.

This editor can help you send welcome messages to new users and keep your existing customers engaged. I tested this by setting up a welcome email sequence, and the process was surprisingly simple.

This feature would also be really useful to online stores. For example, if someone leaves an item in their shopping cart then Brevo can automatically send them an exclusive discount code. This encourages them to complete the purchase, which will help you recover abandoned cart sales.

You can even create powerful cross-channel campaigns by sending messages via email, WhatsApp, and SMS. As you can see, the Workflow Editor can help you get better results, without adding to your workload.

My Honest Review: Automating email marketing is easy with Brevo’s Workflow Editor. Its drag-and-drop design and ability to handle campaigns across different channels make it a great tool for any business looking to save time while getting better results (and who doesn’t want that?)

5. Audience Segmentation

Customers and users typically respond better to messages that feel targeted to them.

With Brevo, it’s easy to create highly personalized SMS messages and emails that feature the recipient’s information such as their name and location. You can even build on this and send customers personalized product recommendations based on their purchase history.

Businesses, from online retailers to local restaurants, can use this to create a more personal connection with their customers.

To start, Brevo allows you to segment your audience based on different demographics. For example, you can segment your list based on the contact’s geographical location or their engagement level.

You can also send emails based on user behavior. For example, you might track the products a shopper buys and then notify them about related items or upcoming sales they may be interested in.

I set up a test campaign based on purchase history, and the process was very straightforward. This is incredibly valuable for increasing customer engagement and driving repeat business.

My Honest Review: Brevo’s personalization capabilities are really great. Being able to divide your audience and send specific messages based on what they like and do is a big plus when it comes to building customer relationships. I especially liked how easy it was to create personalized product suggestions.

6. Schedule Your Campaigns

By scheduling your campaigns in advance, you can be confident they’ll run at the right time, no matter how busy you get. I know just how important it is to maintain consistent communication with your audience, and Brevo makes this easy. This is especially helpful for businesses running time-sensitive promotions or announcements.

You can also schedule your messages based on the recipient’s timezone, which will often get you more opens and clicks.

Brevo offers a straightforward scheduling tool that’s very user-friendly. You simply select the desired date and time for your campaign to run. Even those new to email marketing will find this easy to use.

My Honest Review: Scheduling email campaigns with Brevo is easy and effective. The ability to plan ahead and adjust delivery times for different time zones is a great time-saver that often leads to much better results. Plus, I really liked how simple it was to use.

7. Manage Opt-Out Requests

Brevo helps you comply with marketing regulations by giving subscribers an easy way to opt out of your messages. This feature helps businesses maintain ethical marketing practices. Plus, I think we can all agree that respecting user preferences and data privacy is simply the right thing to do!

When creating a campaign, you’ll have the option to enable the ‘Manage compliance for the United States’ toggle.

With that done, you’ll get access to some new settings where you can add unsubscribe instructions. You can also add an organization prefix so subscribers can immediately see who the message is from.

If you are sending an SMS campaign to customers in the US or Canada, then you can also check a box and add a toll-free number, in order to comply with regulations.

My Honest Review: Brevo makes it easy to comply with marketing regulations, particularly in North America. I was impressed by the simple yet effective options for managing unsubscribes and adding organization prefixes. In my opinion, this demonstrates Brevo’s commitment to responsible marketing practices.

8. Detailed Built-in Reports

To achieve your goals, you’ll need to monitor what’s working and what’s not working. You can then use this insight to fine-tune your future campaigns, and get even better results.

Brevo makes this process easy by providing key performance indicators directly within the dashboard. In particular, it shows the open rates, click-through rates, and conversion rates of your SMS messages and emails.

I checked my test campaign results in the dashboard, and the information was clearly presented and easy to understand. This eliminates the need for separate analytics tools such as Google Analytics. Businesses of all sizes, from startups to established enterprises, will appreciate this centralized reporting.

My Honest Review: Brevo’s built-in analytics provide valuable insights into campaign performance without the need for external tools. The clear presentation of key metrics makes it easy to monitor progress and identify areas for improvement.

9. Create Beautiful Signup Forms and Landing Pages

The easiest way to grow your subscriber list is by adding newsletter signup forms to your WordPress website. This allows you to capture leads who are already engaged with your content and brand. I know just how important list building is, and Brevo simplifies this process.

Brevo offers a user-friendly drag-and-drop builder for creating attractive signup forms. It also provides a variety of pre-built form fields, ensuring you collect the necessary information. This is a great feature for businesses looking to streamline their lead generation efforts.

Brevo also has full support for double opt-in so people have to confirm they want to receive your emails. I appreciate this feature as it prevents signup spam and ensures accurate subscriber counts. This protects your list from bots and maintains a high-quality subscriber base.

After confirming the new subscriber, Brevo can even send them an automated welcome email so they feel more valued. This helps nurture new subscribers and fosters a sense of community.

Similarly, you can collect leads by creating landing pages. Brevo comes with ready-made templates or you can build your own custom page from scratch.

When you’re happy with how the landing page looks, you can host it on a Brevo subdomain or use your own. Businesses launching new products or services will find this particularly useful.

My Honest Review: Brevo’s form and landing page builders are valuable tools for growing your audience and generating leads. The drag-and-drop interface, combined with the double opt-in feature and automated welcome emails, makes it a comprehensive solution for list building.

10. Send SMS and MMS

SMS messages can be a great way to bring customers back to your WordPress website. In fact, some studies suggest that SMS open rates are as high as 98%.

People also check text messages much more quickly than they check emails. It takes an average of 90 seconds for someone to respond to a text and 90 minutes to respond to an email.

I know how challenging it can be to cut through the noise, and SMS offers a direct line to your audience. With that in mind, SMS messages are perfect for sharing time-sensitive information such as delivery updates or flash sales on your online store.

Brevo allows you to send bulk and targeted SMS to your contacts, so you don’t need to invest in a separate SMS marketing plugin.

Sending a text message in the US costs one credit, though this may vary in other countries. I checked the pricing structure, and it’s transparent and easy to understand.

You can purchase additional SMS credits directly within the Brevo dashboard. This pay-as-you-go model offers flexibility for businesses with varying budgets.

With that done, you’re ready to start sending SMS notifications. If your subscribers are in the US, then you can even turn your SMS into MMS by adding an image, and make your communication really stand out from the crowd.

My Honest Review: Brevo’s SMS marketing capabilities are a valuable addition to its suite of tools. The high open rates and fast response times of SMS, combined with Brevo’s user-friendly interface, make it a powerful channel for reaching customers.

11. WhatsApp Campaigns

WhatsApp boasts over two billion users globally, making it a powerful platform for connecting with your audience. I think we can all agree that meeting customers where they are is essential for modern marketing. Brevo recognizes this and integrates seamlessly with WhatsApp.

With Brevo, you can set up a WhatsApp business phone number so customers always know they’re interacting with your brand.

You can then create multimedia messages with videos, images, emojis, and more, and send them to your contacts in bulk.

When contacts respond, you can reply to them from the Brevo dashboard while continuing to use WhatsApp as the delivery channel. In this way, you can manage all your communications from a central location, without confusing your leads and customers. This streamlined approach is a game-changer for businesses managing high volumes of customer interactions.

My Honest Review: Brevo’s WhatsApp integration is a powerful tool for businesses looking to leverage this popular messaging platform. The ability to create engaging multimedia messages and manage all communication from a central location makes it a valuable asset for any business looking to boost customer engagement.

12. A Live Chat Widget

With live chat, customers can get instant answers without leaving your website or online marketplace. This means it can have a big impact on your sales, conversion rates, and overall customer satisfaction.

With Brevo, you can quickly and easily add live chat to your website. The Brevo chat widget is fully customizable, so you can add your own colors and branding.

In this way, you can create a chat widget that fits perfectly with your WordPress theme. I played around with the customization options and was impressed by the flexibility.

With that done, you can enable notifications and even respond to customers using Brevo’s mobile app, so you’ll never miss a message. I tested the mobile app, and it’s a convenient way to stay connected with your customers, even when you’re away from your desk. This ensures you never miss a message and can provide timely support.

Once the conversation is done, Brevo will capture that person’s contact information and add it to the Brevo CRM so you can grow your contact list. This effectively turns live chat interactions into potential leads, nurturing future sales opportunities. This is a feature I wish I’d had access to in the past.

My Honest Review: Brevo’s live chat feature is a valuable tool for enhancing customer support and generating leads. The easy setup, customization options, and mobile app integration make it a user-friendly solution for businesses of all sizes. I was particularly impressed by the fact that it can capture leads automatically.

13. Manage Your Phone Calls

Some users may prefer to contact you by phone. In that case, you’ll be happy to learn that Brevo includes a free business phone number that allows you to make and receive calls from anywhere using their web interface or mobile app.

If you have an existing phone number, then you can easily port it to your Brevo account. I appreciate this flexibility, as it allows businesses to maintain consistency with their existing contact information. This is something we can all agree on: nobody wants to juggle multiple phone numbers.

You can manage all these calls in the same location, so you can store and access all your contacts, call history, and recordings in Brevo. You can also use this information to create segments and target your contacts with personalized content.

My Honest Review: Brevo’s free business phone number and integrated call management features are a valuable addition to its platform. The ability to make and receive calls from anywhere, combined with centralized data storage and segmentation capabilities, makes it a powerful tool for businesses that value phone communication. 

14. A Ton of Integrations

You can integrate Brevo with other popular software, including the top eCommerce platforms, landing page builders, and CRMs. I tested its integrations with a few popular platforms, and the process was smooth and straightforward.

There’s also a free Brevo plugin that shows you how to connect your WordPress website to your Brevo account.

I installed and activated the plugin myself, and it was incredibly easy to use. This allows you to create signup forms and monitor campaigns directly within your WordPress dashboard. I know our readers will appreciate this streamlined workflow.

Brevo also offers a free WooCommerce CRM plugin that will automatically sync your WooCommerce customer data with Brevo. I tested this integration on my demo WooCommerce store, and it worked perfectly. This is a game-changer for online store owners looking to enhance their marketing efforts.

After syncing the data from your digital marketplace or store, you’ll be able to manage your customers and their orders, create effective email and SMS campaigns, and track your email deliverability rates directly in the WordPress dashboard.

You can also segment your customers based on purchase history and create custom automated transactional emails. For example, you might send an email every time a customer abandons a product at the checkout page.

My Honest Review: Brevo’s integrations and WordPress plugins make it much more useful and easier to work with. Connecting smoothly with other platforms and managing important tasks right in WordPress is a big plus in my book!

Brevo Review: Community and Professional Support

Brevo allows you to run SMS, email, WhatsApp, live chat, and phone campaigns from the same easy-to-use dashboard. I used the dashboard to manage various campaign types, and it’s incredibly user-friendly. However, we all need a little extra help from time to time.

If you prefer to find answers yourself, then Brevo has a support portal. I looked through the portal myself, and the articles are well-organized and easy to navigate. They’re also grouped into categories so you should have no problems finding the information you need.

If you want general advice and marketing best practices, then they’ve also published a range of free online courses.

This digital training covers important topics for digital marketers, including how to make your campaigns GDPR compliant, and how to send automated birthday emails. These resources are a valuable addition for users looking to expand their marketing knowledge.

If you prefer one-on-one help, then all the Brevo plans come with email support, including the free plan. If you upgrade to the Business or higher plan, then you can also get help over phone and live chat. This tiered support system ensures users can access the level of assistance they need.

Brevo Review: Pricing and Plans

Unlike many email marketing platforms, Brevo offers a completely free plan. I explored the free plan in detail, and it’s surprisingly robust. While you can store unlimited contacts, the free plan does limit you to 300 emails per day. This makes it a suitable option for smaller businesses or startups looking for free business tools.

The majority of Brevo’s tools are also available on their free plan including their digital marketing automation tools. However, these tools are limited to 2000 contacts so you may need to upgrade as you get more subscribers.

That said, the free plan is also a good option if you’re looking to run a low cost business, or launch a side business.

If you want to upgrade to a paid plan, then you have a few options:

• Starter. For $25 per month, you can send an unlimited number of emails per day. You can also remove the Brevo branding for an additional $9 per month. With that said, Starter is a great option for anyone who needs to send more than 300 emails per day, or any business that wants to remove the Brevo branding and build their own personal brand instead.
• Business. Priced at $65 per month, this plan removes the Brevo branding by default. It also unlocks additional tools including the landing page builder, email tracking, and heat maps. This makes Business a great choice for online businesses who want to get the maximum results from their email and SMS marketing.

Enterprise organizations can also contact Brevo directly, to get a Brevo Plus plan that’s custom made for their specific needs.

Brevo Review: My Honest Review (And Experience)

After thoroughly testing Brevo’s features, support options, and pricing plans, I’m confident it’s a beginner-friendly email marketing tool.

The interface is intuitive, and the features are easy to use, even for those new to email marketing. It also offers essential automation features, saving you time and money.

Unlike some other email marketing providers, Brevo offers a free plan. With that it mind, it’s a particularly good choice if you own a small WordPress blog or you’re running a low cost business. 

I highly recommend starting with the free plan to explore the platform’s capabilities. It’s also a good option if you have a small list of 300 people or less, who you want to message multiple times per week.

If you need to send more than 300 emails per day, then you can upgrade to the Starter plan. I compared the different plans, and the Starter plan offers a good balance of features and affordability.

If you run an online store, then I recommend upgrading to the Business plan as it includes detailed email tracking and reporting. This allows you to continuously improve your marketing campaigns to get better results, and ultimately more sales on your online marketplace.

Brevo Review: Your Questions Answered

Even after reading this detailed review, you might still have some lingering questions. That said, in this section, I’m going to cover some frequently asked questions about Brevo.

Here’s what fellow WordPress users often wonder about this popular email marketing tool:

What is Brevo, and how does it compare to other email marketing tools?

Brevo combines email, SMS, WhatsApp, and live chat in one platform, making communication efficient and straightforward.

Want a deep-dive into how Brevo stacks up against other tools? Then see our comparison of the best email marketing services for small businesses.

Can Brevo integrate with WordPress seamlessly?

Yes, there’s even a dedicated plugin to help you connect Brevo to your WordPress website.

If you’re using WPForms, then there’s also a Brevo Addon that lets you add users to your Brevo lists via your WordPress forms.

How does Brevo help in managing marketing automation?

Brevo offers automation workflows that trigger emails based on user behaviors, like sending a welcome email when someone subscribes.

Is Brevo suitable for small businesses with a tight budget?

Absolutely! Brevo’s free plan allows up to 300 emails per day, which is ideal for small businesses or blogs. It’s also a good way to try out the platform, since you can always scale up with paid plans as your audience grows.

Want some more budget-friendly options? Then check out our collection of free business tools.

How secure is Brevo in terms of data privacy?

Brevo takes security seriously, offering robust data protection features and GDPR compliance. Understanding data privacy is crucial for any business, so you might also look at our ultimate GDPR guide for more information.

Additional Resources: Brevo Review

A tool such as Brevo can have a big impact on your business. However, there are lots more ways to improve your marketing.

That said, here’s some additional resources and articles you might find helpful:

• Best Email Marketing Services for Small Businesses: Unsure whether Brevo is the right email marketing tool for you? Here’s WPBeginner’s expert pick of other tools you may want to explore.
• Ultimate Guide to WordPress and GDPR Compliance: Make sure you’re respecting the audience’s privacy and complying with important data protection laws. This guide will help to build trust with your audience, as you grow your mailing list.
• Best AI Chatbots Software for Your Website Compared: Using Brevo alongside a good AI chatbot can improve your customer service and make communication much smoother.
• How to Increase Your Blog Traffic – The Easy Way (Proven Tips): Find out how to attract more visitors to your site.

I hope this Brevo review helped you decide whether it’s the right SMS and email marketing tool for you. You can also check out our guide on how to increase your blog traffic, or see our expert pick of the best AI chatbots.

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