How to Promote Your Twitter Page in WordPress with a Popup

Simply dropping a Twitter link in your WordPress sidebar rarely gets results, especially when you’re just starting out. If you want more followers, you need to grab attention at the right time and guide visitors to your profile without disrupting their experience.

One smart way to do that is with a well-timed popup. When done right, this strategy can boost engagement and grow your Twitter following fast.

The good news is that you don’t need any tech skills to pull this off. After testing several popup and lead generation plugins, OptinMonster stood out for its powerful Exit-Intent® technology.

In this guide, we’ll show you how to create a Twitter promotion popup in WordPress that feels natural to your visitors and actually drives conversions. 📈

Why Promote Your Twitter Page in WordPress?

X / Twitter is one of the most popular social media platforms. Many businesses use it to promote their products or blog posts and share announcements or news. It’s also a great place to get user feedback, run a poll, and hold audio webinars through Twitter Spaces.

Getting more people to follow you on Twitter can be challenging. Luckily, you can use your existing website traffic to grow your followers with a lightbox popup. This will help improve the visibility of your Twitter profile and increase followers.

That’s not all. You can also use a lightbox popup build an email list, generate leads, offer content upgrades, display a contact form, and more.

In this guide, we’ll show you how to use a lightbox popup to promote your Twitter page. Here’s a quick overview of all 3 steps we will cover:

Ready? Let’s get started.

Step 1: Setting Up a Lightbox Popup For Your Twitter Page

The best way to add a lightbox popup in WordPress is to use OptinMonster, the best WordPress popup plugin and lead generation software on the market.

We also use it on our site to promote special deals and offers using popups, slide-ins, and header banners. For more information on our experiences with it, see our extensive OptinMonster review.

Now, OptinMonster makes it super easy to boost sales, generate leads, grow your email list, and optimize your site for more conversions.

To get started, you’ll need to visit the OptinMonster website and click the ‘Get OptinMonster Now’ button to create an account.

After creating an account, you’ll need to install and activate the OptinMonster plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, the OptinMonster setup wizard screen will appear. To initiate the setup process, click the ‘Connect Your Existing Account’ button.

This will launch a new popup window where you will confirm the OptinMonster account to use.

Simply click the ‘Connect to WordPress’ button to continue and wait for the process to complete.

Once done, you can go to OptinMonster » Campaigns from your WordPress dashboard to create a campaign.

Go ahead and click the ‘Create Your First Campaign’ button.

After that, OptinMonster will offer you different campaign types to choose from, including popup, floating bar, fullscreen, gamified spin-to-win optin, and more.

Since we want to create a lightbox popup, simply select the ‘Popup’ campaign type.

Below the campaign type, you’ll see different templates for your popup campaign.

You can select a template by hovering over it and then clicking the ‘Use Template’ button. Let’s use the filter feature to narrow down the social media template option.

For this tutorial, we’ll add our Twitter lightbox popup using the ‘Follow Me on Social’ template.

Next, a popup window where you can enter a name for your campaign will appear.

Once you’ve named the campaign, go ahead and click the ‘Start Building’ button.

This will launch the OptinMonster campaign builder with the drag-and-drop functionality to customize your popup.

You can then simply drag and drop elements from the menu on your left to add to the template.

You can also edit existing blocks in the template.

For example, you can remove other social media buttons and keep only the Twitter button. This way, users can easily use the call-to-action button and follow your Twitter page.

Moreover, there are options to edit the text in the headings and body. For example, if you want the button to read ‘Follow me’ instead of ‘Twitter,’ you can change the ‘Button Text’ field to the left.

Let’s click on the Twitter button to see more options in the menu on your left.

Please enter your X (formerly Twitter) page link into the ‘New Window URL’ field.

Next, simply drag the ‘HTML’ block from the menu and drop it on the template.

Now that you have prepared a block for the HTML code, you’re ready for the next step.

Step 2. Creating a Twitter Page Embed Code

In this step, you’ll need to create an embed code for your X (formerly Twitter) page by using the Twitter Publish tool.

We recommend opening the tool in a new tab or window because you’ll need to switch back to the OptinMonster campaign builder to enter the HTML code.

Once you’ve opened the Publish tool, you can add your Twitter page URL in the ‘What would you like to embed’ field and hit the Enter key on your keyboard.

Your Twitter URL will look like https://x.com/YourUserNameHere. Just replace ‘YourUserNameHere’ with your own X handle.

After that, you can scroll down and choose whether you’d like to embed the Twitter timeline or buttons.

For this tutorial, we’ll choose the ‘Embedded Timeline’ option to display tweets from a Twitter page in the popup lightbox.

Next, you can scroll down the page to open the customization settings.

Simply click the ‘set customization options’ link above the embed code.

You can edit the height and width of the Twitter timeline here. This allows you to control the appearance of your timeline in the lightbox popup.

You can also choose a light or dark theme for your timeline and the language in which the tweets will be displayed.

Once you’ve configured these settings, go ahead and click the ‘Update’ button.

After that, the Publish tool will generate an embed code. You can click the ‘Copy Code’ button.

A popup window will now show that you’ve successfully copied the embed code.

Go ahead and click the cross icon in the top-right corner to close the popup window.

Step 3. Adding Twitter Page Lightbox Popup to Your Website

Now, you can go back to the OptinMonster campaign builder window or tab in your browser.

Next, click on the HTML block in the pop-up you are designing. You will see a field to the left where you can paste the embed code from the Twitter Publish tool.

As you enter the embed code, you’ll see a preview of your Twitter timeline in the campaign template.

After that, you can head to the ‘Display Rule’ tab. Here, you can set the conditions for when the lightbox popup will appear on your WordPress website.

For instance, it can appear when a user views a page for a specific period of time, visits a particular page, or is about to leave your website.

For this tutorial, we’ll select the ‘Time on Page’ as the display rule and set the number of seconds after which the popup will appear.

Next, you’ll want to make the popup appear on every page on your site by setting ‘current URL path’ to ‘is any page.’

After that, you can switch to the ‘Actions’ tab at the bottom.

Now, ensure that ‘Optin’ is selected for the ‘show the campaign view’ option. There are also optional settings to add effects and sound to your popup.

Once done, you can go to the ‘Published’ tab to activate your campaign.

Simply change the ‘Publish Status’ from ‘Draft’ to ‘Publish.’

You can now click the ‘Save’ button at the top to store your settings and close the campaign builder.

To confirm if your campaign is published, you can head to OptinMonster » Campaigns in your WordPress admin panel. You should see green text that reads ‘Published’ under the ‘Status’ column.

If not, you’ll want to click the ‘Change Status’ option under your campaign name and select ‘Publish’ from the dropdown menu.

Your OptinMonster campaign should now be active.

To view your X (formerly Twitter) page in the lightbox popup, simply visit your website. After the OptinMonster campaign triggers, your Twitter profile will appear in a lightbox popup along with the CTA button you added beneath it.

🎁 Bonus Tip: Automatically Tweet When You Publish a New Post

Once you’ve added a Twitter popup to your WordPress site, there’s another easy way to boost your Twitter presence: automatically tweet every time you publish a new blog post.

This simple automation helps reinforce your Twitter promotion strategy by keeping your account active. Here’s more reasons why it works well alongside your popup campaign:

• Saves time by removing the manual step of creating a tweet.
• Keeps your feed active, which makes your Twitter profile more appealing to new visitors.
• Drives traffic from Twitter back to your website content.
• Increases engagement by notifying followers the moment fresh content is live.

By combining automatic tweets with your on-site popup, you’re promoting your Twitter both on and off your website.

One of the easiest ways to do this is using Uncanny Automator. Generally, all you have to do is connect your WordPress site with the software, create the automated workflow, and set up the Twitter recipe.

For details, see our guide on how to automatically tweet when you publish a new WordPress post.

FAQs: How to Promote Your Twitter Page in WordPress with a Popup

Have questions about using popups to grow your Twitter following? Below are some common ones we hear from WordPress users:

How do I promote my Twitter page?

One of the most effective ways to promote your Twitter page is by placing it in front of your visitors at just the right moment. You can do this by using tools like popups, floating bars, or inline embeds.

What are the benefits of using a popup to promote my Twitter page?

Using a popup can instantly capture visitor attention, helping drive more traffic to your Twitter page. This can increase engagement, followers, and even interactions within your audience.

Will using popups on my website affect the user experience?

When designed well, popups shouldn’t negatively impact your website’s performance or user experience. OptinMonster offers features like exit-intent popups, ensuring they appear at the right time and aren’t intrusive.

Do I need to know how to code to create and use popups?

No coding is necessary. You can follow the instructions in this guide. We use OptinMonster, the best lead generation and popup plugin for WordPress, and it provides a drag-and-drop builder that makes it easy to create custom popups.

So the setup process is easy, even if you’re completely new to WordPress or website design.

How can I track the effectiveness of my Twitter popups?

OptinMonster has built-in stats analytics that show you views, conversions, and conversion rates for each campaign.

To take it a step further, OptinMonster offers A/B testing, so you can test different headlines, designs, and calls to action to see what gets the best results.

You can also connect it to Google Analytics for deeper insights using event tracking. This helps you measure how many people see and interact with your Twitter popup, so you can fine-tune it for better performance.

How do I embed a Twitter feed in WordPress?

You can embed a Twitter feed in WordPress using Twitter’s native embed feature or a Twitter plugin like Smash Balloon’s Custom Twitter Feeds. These tools let you display tweets, timelines, or hashtag feeds on any post, page, or sidebar.

How do I add Twitter cards to my WordPress website?

To add Twitter cards, you’ll need to include the right meta tags in your site’s <head> section.

SEO plugins like All in One SEO (AIOSEO) or Yoast SEO make this easy by adding Twitter card support automatically. This ensures your shared content looks great on Twitter with rich previews.

Further Reading: More Twitter Marketing Tips

We hope this article helped you learn how to promote your Twitter page in WordPress with a lightbox popup.

Before we wrap up, we’ve got an extra tip for you! If you’re serious about growing your X (formerly Twitter) presence, you’ll want to check out these additional marketing strategies:

• How to Display Recent Tweets in WordPress
• How to Embed Actual Tweets in Your Blog Posts
• How to Add Twitter Share and Retweet Button to Your WordPress Site
• How to Display Twitter Followers Count as Text on Your WordPress Site
• How to Add Pay With a Tweet Button for File Downloads
• Most Wanted Twitter Hacks and Plugins for WordPress
• The Best Twitter Plugins for WordPress

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